Best Bang for Your Dollar Via Direct Mail Marketing

Tuesday, January 24th, 2012

Did you know that the Postal Mail Software has two checks before the Marketing piece hits the Post Office?

First the Excel spread sheet has CASS Certification (Coding Accuracy Support System) to ensure delivery to the address.

Next the NCOA (National Change Of Address) which give forwarding information for this inquiry and automatically update the Excel File to the most current change of address for the individual addressed.

Lastly Bar Codes are assigned to the addressee for the Carrier Route so that the mailing can get the best postage rate. You may save more than 5 cents per piece and get it in the hands of the intended docent. That is getting” the Best Bang for Your Dollar.”

Use a professional mailer to get the job done correctly, on time and to the correct person.