If you have a business with local or national customers, then email marketing is a perfect tool to compliment other marketing efforts like print and direct mail marketing.
It Encourages Customer Loyalty
Customers remember the time they spend with you or your brand. If your business is service orientated then they recall the direct interaction. If it is your product the customer is using, then they will store the memories of how the product performed.
Email marketing increases the time spent with your customers. It is a way to keep the memory of your recent service or product use at the forefront of their memory. This actually establishes a strong branding and brand recall among their customers so that the next time that they need something that you can offer, they turn to you immediately for solutions.
It Entices Customers To Make Repeat Purchases
Businesses might survive on initial purchases. But they do not grow without repeat purchases. If everyone just purchased one Coca-Cola do you think other countries and future generations would have a chance to experience one?
Email marketing will help you send news and updates about your business to your customers. You can email them an invitation to your events, give special promotional offers, discounts and other information that will entice your customers to keep on buying your products.
It Extends Your Marketing Budget
Large-scale businesses usually spend millions of dollars just to promote and advertise their products. They usually spend huge amounts of money, advertising through commercials, newspaper ads, flyers and press releases. However, with email marketing, you can get more results for a smaller investment.
We are here to get an email marketing program started for you. The only thing you would need to do is plan and deliver content to us. List management, design and delivery are all handled by our team.