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Branding & Marketing Materials Design
Branding & Marketing Materials Design
A brand identity is much more than just a logo and color palette; it’s what can set you apart from the competition. We can provide you with the highest quality creative work with a quick turnaround time. Once your company has narrowed down it’s message, colors, fonts, logo, and target audience, it’s time to apply it all to a successful marketing campaign. Printed marketing materials are the backbone of any branding effort, because it’s the best way to put your company right in front of your ideal customers. The following are a few tried-and-true ideas you can incorporate when branding your business with printed marketing materials:
Corporate Identity Package
A solid corporate identity package includes business cards, letterhead, envelopes, brochures and presentation folders. The beauty of the corporate identity package is that every single piece of correspondence you issue to customers carries your company’s image and reinforces your message.
Direct Mail
Direct-mail campaigns place your message in the best place possible — right in your customers’ hands. Direct mail can be anything from simple postcards and flyers to 80-page catalogs and multi-piece sales letter packages. Powerful branding that keeps your company on the top of customers’ minds can be achieved through direct-mail repetition.
Point-of-Sale Displays
Simple take-away POS displays such as a coupon book, brochure or even a menu can boost your branding efforts, because they are voluntarily picked up and taken home.
Stickers
Stickers offer the most fun branding opportunities, and perhaps the most creative. You can affix custom-made stickers to anything — notebooks, car bumpers, restroom stalls, floors, walls, windows, mirrors, filing cabinets — you name it, you can stick it!
Banners
Event sponsorship through banners is a great way to get your image in front of hundreds or thousands of potential customers at one time. This could be a rock show, a festival, a sports event or any other event where your target audience gathers. When developing a branded marketing campaign, it is imperative not to skimp on materials. This is true with all branded printing materials since your customers will equate the quality of your promotional pieces to the quality of your company.